INONDASpeak to an expert
Est. 2017 · East London growth partners

Your excellence, made visible to the buyers who matter.

Once you’re in the room, you win. We get you there, in front of the right buyers, in the rooms where they decide.

  • See the buyers most likely to value your expertise - across your pipeline and beyond.
  • Get into the rooms where they actually show up and decide.
  • Build a brand they already trust, so every conversation starts warmer.
Speak to an expert See how it works
THE RIGHT BUYERS
THE ROOMS
WARM SIGNALS
EXCELLENCE · MADE VISIBLE
Experts we’ve made visible
Open ElmsPI SimsCognicianPatronumMrs. WordsmithNoeticaNetcore CloudWahoo LearningIn Touch NetworksPrimotechThe Data CrewSeeteceGain360LearningUN-HabitatOpen ElmsPI SimsCognicianPatronumMrs. WordsmithNoeticaNetcore CloudWahoo LearningIn Touch NetworksPrimotechThe Data CrewSeeteceGain360LearningUN-Habitat
Why great work stays hidden

You’re excellent. The right buyers just can’t see it yet.

The gap isn’t your expertise - it’s visibility and access. You can’t always tell who should be hearing from you, and even when you can, there’s no natural way into the room where they’d see what you do best.

01 · SYMPTOM
The best-kept secret in your market
Your work is exceptional, but it travels by word of mouth. The buyers who’d value it most have never heard your name.
02 · SYMPTOM
You don’t know who to reach
Plenty of buyers would be a perfect fit - you just can’t identify them, or spot when they’re ready, until a referral happens to land.
03 · SYMPTOM
No way into the room
Even when you know who to reach, there’s no warm path to them. No podcast, no round table, no community - so the relationship never starts.
04 · SYMPTOM
Outreach with no air cover
Your outreach is left doing all the work - no brand they recognise, no pipeline signal, no trust built ahead of it. The same effort lands far harder once visibility goes first.
Not sure where you stand? Take the 2-minute visibility scorecard.Start the scorecard
Results

What changes the moment the right buyers can see you.

Proof in numbers
€350k
pipeline built in under 5 months
244%
increase in qualified lead flow
2,500+
senior CISOs reached
313
qualified leads from one motion
Open Elms
EdTech · LMS & AI learning
313 qualified leads and a 45% lift in opportunities in 6 months.
313
qualified leads
45%
more opportunities
100K+
impressions

A 20-year EdTech company, burned by agencies. We built the Authentic Voices podcast-to-pipeline engine, booked senior guests from Vanguard, Bayer and GoDaddy, then converted the audience with a roundtable that pulled 119+ registrants including Microsoft and the US Army.

“We got the podcasts, the videos, the sound bites, the articles - all the things that generate something we can build on, and a more authentic, credible voice in the marketplace.”
— Andrew Howie · Director of Partnerships, Open Elms
PI Sims
Operational Excellence training
€350k pipeline built in under 5 months.
€350k
pipeline in 5 months
410+
community members
15
warm leads in proposal

A founder-led training company with a powerful but hard-to-explain offer. We sharpened the positioning, built the Operational Excellence Directors Network (now 410+ strong), and coached Michel through every conversation - a real sales system, not just more activity.

“Most agencies promise automation and leads. What INONDA did was build trust, sharpen our pitch, and coach me through every conversation. It made me better, not just busier.”
— Michel · Co-founder, PI Sims
Mrs. Wordsmith
Global literacy / EdTech
A full-funnel fix for a £1M+ literacy brand.
£1M+
annual revenue
B2B+B2C
go-to-market audit
Full
funnel reworked

Strong lead generation, weak conversion after the free trial. Our hands-on go-to-market assessment reworked the email flows, follow-up and onboarding across the entire customer journey - not just the top of funnel.

“My struggle wasn't the lead side - it was what to do after they activate the offer. INONDA showed us how to follow up and actually convert.”
— Luis · Head of Marketing, Mrs. Wordsmith
Patronum
Google Workspace SaaS
Lead flow up 244%. Churn down. Deals bigger.
244%
lead-flow increase
350k+
organic impressions
+14%
average deal size

Patronum needed to turn free trials into paying customers. We built founder Paul a LinkedIn Live series and acquired an existing Google Workspace community as a direct channel. Lead flow surged, churn dropped, and deal sizes grew.

“The webinars didn't just boost awareness - they educated users in ways that lowered churn and increased deal size. The community has given us a direct channel for growth.”
— Paul · Founder, Patronum
8 more case studies.

12 in total, 8 with founder videos — every one a business we made impossible to ignore.

Access all case studies
Relationship motions · deep dive

The rooms close the deals.

Behind every room is a signals layer. We continuously read the market, your pipeline and your CRM to decide who belongs in each one - so the rooms are always full of the people who matter most.

The signals layer

We monitor everything that decides who belongs in the room.

The market, your pipeline, your CRM, events, competitors and job changes - read continuously. Those signals decide who we put on the podcast, who we invite to the table, who we get your content in front of, and the people you can’t afford not to know.

What we watch
Market & trade pressYour pipeline & CRMEvents & speaker listsCompetitor & partner movesJob changes & buying intent
What it powers
Podcast guestsRound-table invitesContent distributionCommunity members
The rooms
01
Podcasts
Produced conversations
We book your exact target decision-makers onto a produced show. They come for the spotlight. You come out with a relationship - and a library of content that pulls the next buyer in.
02
Round tables
Curated rooms
Small, private sessions where your ICP talks candidly about the problems you solve. You leave with primary-source insight no survey would ever surface - and a room of warm buyers.
03
LinkedIn Lives
Weekly broadcasts
Regular, calendarised shows that put your team and your buyers in the same frame. Public pipeline - the audience watches, the guests convert, the replay compounds.
04
Executive communities
Private groups
Senior-buyer membership groups kept active with content and convening. Members bring deals in. Members spread the word. Your best customers become your best sellers.
From rooms to revenue

Filling the room is the start. Driving the deal is the point.

We build the offer, the psychology and the tools that turn guests and listeners into pipeline - reactivating deals that would quietly have been lost and creating new ones - then work hand-in-hand with your team to close. Not a one-off campaign: an evergreen engine that keeps producing deals.

01
Pipeline reactivation
We re-engage the right deals at the right moment - recovering revenue that would otherwise have slipped away.
02
Offer design
We sharpen the offer so listeners and guests have a reason to convert, not just to tune in.
03
Sales psychology & tools
The plays, prompts and tooling your team uses to move warm conversations into closed deals.
04
Hand-in-hand consulting
We don’t hand over a playbook and leave. We launch the campaigns and coach your team through them.
05
Evergreen engine
A system that keeps producing deals long after launch - including more meetings at the events you already attend.
06
Data orchestration
We keep your CRM a living, accurate record - tracking job moves, de-anonymising site visitors and enriching every contact.
How it works

Live, on air, in four weeks.

INONDA means “on air” in Italian - in onda. That’s the whole idea: four weeks from now, your expertise is broadcasting to the rooms where your buyers decide.

01
We learn what makes you great
One working session with you and your team. We encode what your best clients value, who your ideal buyers are, and the exact shapes that win you work.
02
We open the right conversations
The engine that gets you in front of the right buyers at the right time. Direct outreach books real meetings - first responses inside 30 days, your inbox warming with live conversations - plus market intel your team would otherwise spend hours digging out.
03
We build visibility & access
Right-fit buyers surfaced and loaded weekly. Podcast booked, round tables on the calendar, LinkedIn Live on the grid, community seeded - the rooms where your buyers show up.
04
We put you on air
Your podcast, your rooms, your community - live. A monthly loop sharpens the targeting and the rooms. We share in your upside, so your growth is our growth.
Who we work with

We’re not for everyone. Here’s exactly who we’re for.

We take on only a handful of partners at a time and go deep with each - so we’re honest about fit. If most of this is you, we should talk.

Excellent — and already proven
Your work speaks for itself and your product sells - with the case studies to prove it. You’re a seasoned operator who’s been there, done it, and built something real.
A proven product, or a portfolio
One business with a product that sells, or a portfolio you’ve built from past wins - maybe you’ve exited, or stepped in to scale a range of companies - and you want a systematic way to grow each one.
A senior, nameable buyer
High-value, B2B deals sold to a specific senior buyer we can name and reach. The exact deal size we’ll figure out together.
Ready to invest, happy to delegate
You treat growth as an investment and trust specialists to run it - with the team to deliver the work it brings in.

Probably not a fit if you’re pre-product, after a quick hack, or want an agency you micromanage.

Two ways to grow

Stop chasing. Start being seen.

Outreach is the engine - it always will be. But when the right buyers already know your name and trust the brand, the same outreach lands warmer and converts far harder.

Outreach on its own
No view of who’s ready - so you work from generic lists.
You reach people before the brand does - every name from scratch.
Your edge has to prove itself from scratch, every time.
Each push stands alone - nothing compounds behind it.
Outreach + visibility
We surface the buyers already primed to value you.
They meet you in rooms you’re invited into.
Your expertise does the selling, in context.
Every touch compounds into warm pipeline.
FAQ

Before we talk.

A partnership, not a project. You get a senior team on a monthly retainer plus a share in your upside - so we only win when you do. We keep the roster deliberately small, so every partner gets our full attention.

Love it or leave it. If the first 30 days don’t convince you, you walk away - no lock-in. We can back ourselves because we share in your upside.

A produced podcast with your ideal buyers as guests. Round tables in your city. A weekly LinkedIn Live with a consistent format. A private community of senior buyers that meets monthly. We design, produce, and run all of it - and put you front and centre.

Intent vendors sell the same generic triggers to everyone. Agencies run tactics in silos. We do the one thing neither does: make you the name your market already knows, by pairing the right buyers with the rooms where they meet you - and we share in the results.

Month one is setup: we build the infrastructure, launch your first campaigns and start getting responses. A full launch - every room running and the engine evergreen - typically takes around 90 days.

Established businesses with genuine expertise, a proven product, and a nameable, senior buyer - usually £20k+ deals. If your buyers attend events and follow senior voices, we can make you the name they know. If not, we’ll tell you honestly.

Alex — Founder, INONDA
Alex
Founder
Owen — Growth Partner, INONDA
Owen
Growth Partner
Andy — Growth Partner, INONDA
Andy
Growth Partner
Get started

Talk to an expert, not sales.

We don’t hire salespeople to read scripts. You’ll speak directly with one of our core team who understands the mechanics of B2B growth. We work with only a handful of partners - no pitch deck, just a real conversation about fit.

Speak to an expert