INONDA
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Est. 2017 · East London growth partners

Your excellence, made visible to the buyers who matter.

You built this on referrals and the work itself - because once you’re in the room, you win. The hard part is getting there. We build a system that puts your expertise in front of the right buyers and opens the rooms where they decide, so the people who count finally see what your best clients already know.

  • Find the buyers who’ll value your expertise most - not cold lists.
  • Get into the rooms where they actually show up and decide.
  • Let your strengths do the selling, instead of chasing cold meetings.
Apply now See how it works
THE RIGHT BUYERS
THE ROOMS
WARM SIGNALS
EXCELLENCE · MADE VISIBLE
Why great work stays hidden

You’re excellent. The right buyers just can’t see it yet.

The gap isn’t your expertise - it’s visibility and access. You can’t always tell who should be hearing from you, and even when you can, there’s no natural way into the room where they’d see what you do best.

01 · SYMPTOM
The best-kept secret in your market
Your work is exceptional, but it travels by word of mouth. The buyers who’d value it most have never heard your name.
02 · SYMPTOM
You don’t know who to reach
Plenty of buyers would be a perfect fit - you just can’t identify them, or spot when they’re ready, until a referral happens to land.
03 · SYMPTOM
No way into the room
Even when you know who to reach, there’s no warm path to them. No podcast, no round table, no community - so the relationship never starts.
04 · SYMPTOM
Reduced to cold meetings
So you chase cold outreach: low-trust, high-rejection, and a world away from the in-person excellence that actually wins you the work.
Results

What changes the moment the right buyers can see you.

Proof in numbers
€350k
pipeline built in under 5 months
244%
increase in qualified lead flow
2,500+
senior CISOs reached
313
qualified leads from one motion
Open Elms
EdTech · LMS & AI learning
313 qualified leads and a 45% lift in opportunities in 6 months.
313
qualified leads
45%
more opportunities
100K+
impressions

A 20-year EdTech company, burned by agencies. We built the Authentic Voices podcast-to-pipeline engine, booked senior guests from Vanguard, Bayer and GoDaddy, then converted the audience with a roundtable that pulled 119+ registrants including Microsoft and the US Army.

“We got the podcasts, the videos, the sound bites, the articles - all the things that generate something we can build on, and a more authentic, credible voice in the marketplace.”
— Andrew Howie · Director of Partnerships, Open Elms
PI Sims
Operational Excellence training
€350k pipeline built in under 5 months.
€350k
pipeline in 5 months
410+
community members
15
warm leads in proposal

A founder-led training company with a powerful but hard-to-explain offer. We sharpened the positioning, built the Operational Excellence Directors Network (now 410+ strong), and coached Michel through every conversation - a real sales system, not just more activity.

“Most agencies promise automation and leads. What INONDA did was build trust, sharpen our pitch, and coach me through every conversation. It made me better, not just busier.”
— Michel · Co-founder, PI Sims
Mrs. Wordsmith
Global literacy / EdTech
A full-funnel fix for a £1M+ literacy brand.
£1M+
annual revenue
B2B+B2C
go-to-market audit
Full
funnel reworked

Strong lead generation, weak conversion after the free trial. Our hands-on go-to-market assessment reworked the email flows, follow-up and onboarding across the entire customer journey - not just the top of funnel.

“My struggle wasn't the lead side - it was what to do after they activate the offer. INONDA showed us how to follow up and actually convert.”
— Luis · Head of Marketing, Mrs. Wordsmith
Patronum
Google Workspace SaaS
Lead flow up 244%. Churn down. Deals bigger.
244%
lead-flow increase
350k+
organic impressions
+14%
average deal size

Patronum needed to turn free trials into paying customers. We built founder Paul a LinkedIn Live series and acquired an existing Google Workspace community as a direct channel. Lead flow surged, churn dropped, and deal sizes grew.

“The webinars didn't just boost awareness - they educated users in ways that lowered churn and increased deal size. The community has given us a direct channel for growth.”
— Paul · Founder, Patronum
5 more case studies.

9 in total, 6 with founder videos — every one a business we made impossible to ignore.

Access all case studies
Open ElmsPI SimsWahoo LearningCognicianPatronumMrs. WordsmithIn Touch NetworksPrimotechDanielaOpen ElmsPI SimsWahoo LearningCognicianPatronumMrs. WordsmithIn Touch NetworksPrimotechDaniela
Relationship motions · deep dive

The rooms close the deals.

Behind every room is a signals layer. We continuously read the market, your pipeline and your CRM to decide who belongs in each one - so the rooms are always full of the people who matter most.

The signals layer

We monitor everything that decides who belongs in the room.

The market, your pipeline, your CRM, events, competitors and job changes - read continuously. Those signals decide who we put on the podcast, who we invite to the table, who we get your content in front of, and the people you can’t afford not to know.

What we watch
Market & trade pressYour pipeline & CRMEvents & speaker listsCompetitor & partner movesJob changes & buying intent
What it powers
Podcast guestsRound-table invitesContent distributionCommunity members
The rooms
01
Podcasts
Produced conversations
We book your exact target decision-makers onto a produced show. They come for the spotlight. You come out with a relationship - and a library of content that pulls the next buyer in.
02
Round tables
Curated rooms
Small, private sessions where your ICP talks candidly about the problems you solve. You leave with primary-source insight no survey would ever surface - and a room of warm buyers.
03
LinkedIn Lives
Weekly broadcasts
Regular, calendarised shows that put your team and your buyers in the same frame. Public pipeline - the audience watches, the guests convert, the replay compounds.
04
Executive communities
Private groups
Senior-buyer membership groups kept active with content and convening. Members bring deals in. Members spread the word. Your best customers become your best sellers.
From rooms to revenue

Filling the room is the start. Driving the deal is the point.

We build the offer, the psychology and the tools that turn guests and listeners into pipeline - reactivating deals that would quietly have been lost and creating new ones - then work hand-in-hand with your team to close. Not a one-off campaign: an evergreen engine that keeps producing deals.

01
Pipeline reactivation
We re-engage the right deals at the right moment - recovering revenue that would otherwise have slipped away.
02
Offer design
We sharpen the offer so listeners and guests have a reason to convert, not just to tune in.
03
Sales psychology & tools
The plays, prompts and tooling your team uses to move warm conversations into closed deals.
04
Hand-in-hand consulting
We don’t hand over a playbook and leave. We launch the campaigns and coach your team through them.
05
Evergreen engine
A system that keeps producing deals long after launch - including more meetings at the events you already attend.
How it works

Live, on air, in four weeks.

INONDA means “on air” in Italian - in onda. That’s the whole idea: four weeks from now, your expertise is broadcasting to the rooms where your buyers decide.

01
We learn what makes you great
One working session with you and your team. We encode what your best clients value, who your ideal buyers are, and the exact shapes that win you work.
02
We build visibility & access
Right-fit buyers surfaced and loaded weekly. Podcast booked, round tables on the calendar, LinkedIn Live on the grid, community seeded - the rooms where your buyers show up.
03
We put you on air
Your podcast, your rooms, your community - live. Then a monthly loop sharpens the targeting and the rooms. We share in your upside, so your growth is our growth.
Who we work with

We work with a maximum of 10 partners.

This only works when we go deep. We share in your upside, so we’re selective about who we take on - and relentless about doing right by the few we do. If that’s you, apply.

You’re genuinely excellent at what you do
Your clients already know it. The work speaks for itself once you’re in the room - the problem is getting there.
You sell to a nameable, senior buyer
We can only make you visible to people we can identify. If your ideal buyer is specific and senior, we can reach them.
You want a partner, not a vendor
We work as an extension of you, share in the results, and stay close. This isn’t a licence you log into.
You’re ready to be seen
Your expertise out in front of the right people - podcasts, rooms, communities. If you’d rather stay behind the scenes, we’re not the fit.
Two ways to grow

Stop chasing. Start being seen.

You can keep pushing into cold rooms where nobody knows you - or build a system where the right buyers already do. Same goal. Very different odds.

Chasing it cold
You guess who to chase from a generic list.
You pitch strangers who’ve never heard of you.
Your edge is wasted in low-trust first meetings.
Every campaign is a one-off that resets to zero.
Your visibility system
We surface the buyers already primed to value you.
They meet you in rooms you’re invited into.
Your expertise does the selling, in context.
Every touch compounds into warm pipeline.
FAQ

Before you apply.

Because we share in your upside, and that only works if we go deep. Ten is the number where every partner gets our full attention and the results compound. When a seat opens, we fill it carefully.

A partnership. We run everything end-to-end - finding the right buyers, building the rooms, producing the content, putting you at the centre. You don’t log into another tool, and your team doesn’t manage subscriptions.

A produced podcast with your ideal buyers as guests. Round tables in your city. A weekly LinkedIn Live with a consistent format. A private community of senior buyers that meets monthly. We design, produce, and run all of it - and put you front and centre.

Intent vendors sell the same generic triggers to everyone. Agencies run tactics in silos. We do the one thing neither does: make you the name your market already knows, by pairing the right buyers with the rooms where they meet you - and we share in the results.

A working session to start, then 7–10 days to calibrate. First right-fit buyers inside week two. First room live inside week four.

Established businesses with genuine expertise and a nameable, senior buyer - usually £100k+ deals. If your buyers attend events and follow senior voices, we can make you the name they know. If not, we’ll tell you honestly.

Apply

Apply to work with us.

We work with a maximum of 10 partners. Tell us about your business and where you want to grow - if we can make you the name your market knows, we’ll show you how. No pitch deck.

Apply now